Plaque Sabbath

Give your teeth a gentle clean with a whitening effect when used regularly
Also saving toothpaste tubes going to landfill

Activated charcoal cleanses from the depths and spicy clove bud oil soothes the gums, giving you something to shout about. Scoop out some jelly with a dry toothbrush, then add water and use as regular toothpaste. Mix and match with other toothpaste jellies
to create your own flavours.

How to use: Go back to black with this gently polishing, activated charcoal toothpaste jelly. Brighten your smile with soothing, spicy clove bud oil and anti-inflammatory liquorice root infusion. Scoop out a little jelly with a dry toothbrush and brush your teeth as normal before spitting and rinsing. Zesty Brazilian orange and tangerine oils lend their bold, citrus flavour to this brightening clean.

How to store: Simply keep where you stash your regular toothpaste between uses, pop the top back on to keep out any dust and to stop it drying out. The self-preserving formula means this jelly stays fresh and germ free.

Store in a cool dry place